I will eat a plate of crow if I'm wrong on this, but I'm not buying a word of Microsoft's story that they planned all along to stop the trippy, confusing, amusing and mildly offensive story of Bill and Jerry on the road just two episodes in. With no payoff. Not even an emerging narrative arc.Yes sir, I believe that.
No, these ads were all set-up. Like the two protagonists, they were going somewhere, eventually. And given Crispin Porter & Bogusky's track-record, I'd bet they were building to something epic. Now we'll never know (until some creative blogs it).
And next? The campaign reportedly will shift gears to bring on a John-Hodgman-as-PC lookalike. Can you say "The campaign's bombing, let's go with that other concept"?
And I was just beginning to enjoy the picaresque story of, as the pizza guy says, "two leaders in their respective fields" walking around, talking about nothing.
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