Monday, May 10, 2010

Middlebury College rewards inquiring minds

A colleague sent me a link to Middlebury College's web site recently, and I was really impressed.

It's very simple - just a name, a search box, some navigation and a horizontally-scrolling series of colored bars:

middlebury

But hidden inside those colored bars is a candbox-like invitation to sample stories about the institution that's kind of irresistible. The folks at Middlebury answered the same question we all do -- "How do we show the breadth of ours schools and universities in a limited space?" -- in an innovative fashion. Yes, as Jakob Nielsen would say, it's Mystery Meat, but in this case, the mystery is compelling enough to be part of the charm.

It's not perfect -- I wish whoever is preparing the photos and screengrabs would take more care that they not lose their vitality in the downsizing -- but overall, it's a site feature that works hard to tell the story of Middlebury. And that's really all we can ask of our sites.

3 comments:

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