But that's comparing 1996 dollars to 2008 dollars. If you look at print revenue performance in constant 2008 dollars, the industry hasn't seen numbers this grim since 1982 (click to see the chart in full size):
What's really bracing about that chart is how the rate of decline clearly accelerates in the past few years.
This chart does not include online revenue, which NAA has tracked since 2003.
(Obligatory warning: I was an English major in college, not a stats geek. This constant-dollar hack was made with simple web tools and the original data from the NAA. If this is way off, please let me know.)
[...] why the decline in advertising in the US newspaper industry is a much more urgent problem than the modest declines in circulation. As ad dollars shrink, the [...]
ReplyDelete[...] week, Tim Windsor of the Zero Percent Idle Blog wrote a post illustrating how the total, inflation-adjusted newspaper revenues had fallen below 1982 level.... The traditional press is suffering layoffs of unprecedented proportions as they attempt to tighten [...]
ReplyDelete[...] Inflation-adjusted newspaper revenues approaching 1982 levels: “According to The Newsosaur, Alan Mutter, the first-half 2008 newspaper revenue details, released by the Newspaper Association of America, represent the worst numbers in a dozen years. But that’s comparing 1996 dollars to 2008 dollars. If you look at print revenue performance in constant 2008 dollars, the industry hasn’t seen numbers this grim since 1982 (click to see the chart in full size)” [...]
ReplyDelete[...] it looks like I’ll need to update this chart I created at the end of Q2, showing constant-dollar print revenue at newspapers dropping below 1982 levels. When I made that [...]
ReplyDelete