What's the one thing that news organizations could do to increase their readership and, by extension, their bottom line?
Link out.
UPDATE: The Washington Post creates a new feature that's all about linking out, called Political Browser. All they need now is an RSS feed.
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[...] need to be dragged kicking and screaming, but Drudge knows it and Google knows it. Aggregation works. An outstanding way to build audience [...]
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